·         Ask them if they use automatic software to generate their meta tags or their submissions.  It should never      be used and if they say yes, go away fast.

·         Ask them if they create for you better than generic meta tags.

·         What about page text? Do they provide you with some words to be used on your pages to create a higher relevancy?

·         Will they be giving you a list of words that people are actually typing in to find your services.

·         Ask them if they also provide you with industry specific links that they have listed your site with in their  service, and how are these obtained. Do they require a reciprocal link?

·         Ask if you receive a report at the end of the submission.

·         Ask if they will provide you with websites in your industry and/or location that you could contact to advertise with as part of their service.

·         Do you need to pay a monthly resubmission fee, and if so, why? Actually, a site, when done properly, only needs to be submitted once, that's right, once.

·         Will they always be around to advise you, to answer questions and will they charge you to look at a redesign you may have in the future.